Guidelines for Proper Use of the Block Tides Logo
Guidelines for Maintaining Brand Identity and Consistency
- Clear Space - Ensure that there is enough clear space around the Block Tides' logo to avoid crowding with other text, graphics, or imagery.
- Size - The Block Tides' logo should be sized appropriately for the medium it is being used on. It should be large enough to be legible, but not so large that it dominates the page.
- Color - The Block Tides' logo is designed in specific colors, and the colors should not be altered. The primary colors of the Block Tides' logo are blue and orange, and these colors should be used when possible.
- Placement: The Block Tides' logo should be placed in a consistent location on all materials, such as the top left or bottom right corner. The placement should be easily visible to the viewer and should ensure brand consistency.
- Distortion: The Block Tides' logo should never be distorted, stretched, or altered in any way that affects its legibility or design integrity. The logo should always be used in its original proportions and design.
A white logo is a version of our logo that is designed to be used on dark or colored backgrounds where the primary logo colors would not be visible. Here are some guidelines to follow when using a white logo:
- Placement - The white logo should be placed prominently on all materials and be easily visible to the viewer. It should be placed in a consistent location, such as the top left or bottom right corner, to ensure brand consistency.
- Clear space - When using the white logo, it's important to give it some room to breathe. This means keeping other text, graphics, and imagery a certain distance away from the logo to ensure it stands out and doesn't become crowded or cluttered.
- Size - The white logo should be sized appropriately for the medium in which it is being used. It should be large enough to be legible, but not so large that it becomes overwhelming. In general, the minimum size for the white logo should be no smaller than 1 inch in width.
- Distortion - The white logo should never be distorted, stretched, or altered in any way that affects its legibility or design integrity. The logo should always be used in its original proportions and design.